Jointly Embarking on a New Journey: Design Empowers the Future — The Preparatory Exchange Meeting for the Nantong University Dekang Product Design Innovation Center Was Successfully Held.

Apr 12,2026

On April 12, 2026, Chairman Jin Jianming of Nantong Dekang New Materials Technology Co., Ltd., accompanied by his team, paid a visit to the Industrial Design Research Institute of Nantong University. Together, they convened the “Preparatory Meeting for the Launch of the Dekang Product Design Innovation Center at the School of Arts, Nantong University, and an Exchange on the Design and R&D of Pet Products,” leveraging deep integration among industry, academia, and research to embark on a new journey of collaborative innovation between the university and enterprises and of industrial upgrading.

At the exchange meeting, Director Du Wei of the Industrial Design Research Institute at Nantong University delivered a welcoming address, extending a warm welcome to the Dekang team. He provided a detailed overview of the institute’s development trajectory, its core strengths, and its portfolio of landmark industrial design projects, comprehensively showcasing the university’s expertise in design and R&D, talent cultivation, and technology transfer. Meanwhile, the Dekang New Materials team shared in-depth insights on their participation in the Guangzhou Home Expo, cutting-edge trends in the domestic and international pet‑product industry, market demand both at home and abroad, and potential applications of new materials such as jute, offering precise market‑oriented guidance for future product development.

The two parties focused on core issues such as pet‑product design and R&D, the innovative application of new materials, and product‑structure optimization, conducting comprehensive and in-depth industry research and discussions. These efforts have clarified the direction and refined the implementation roadmap for the launch and operation of Dekang’s Product Design Innovation Center. During the open‑exchange session, representatives from both academia and industry engaged in a thorough exchange of views on product development, technology commercialization, and joint talent cultivation, reaching multiple agreements on collaborative initiatives. Finally, all participants posed for a group photo, bringing the event to a successful close.

This exchange event marks a significant milestone in Dekang New Materials’ efforts to deepen industry–university–research collaboration. Moving forward, the company will leverage the Dekang Product Design Innovation Center as its central platform, seamlessly integrating Nantong University’s design and R&D capabilities with its own industrial and market strengths. By focusing on core areas such as pet products, Dekang aims to establish a benchmark for university–enterprise cooperation that integrates design and R&D, technology transfer, and commercialization, thereby driving product upgrades through design innovation and injecting fresh momentum into the industry’s development.

School–Enterprise Collaboration Empowers Innovation in Industry–Education Integration — The signing ceremony for the school–enterprise cooperation between Nantong Dekang New Materials Technology Co., Ltd. and the School of Arts at Nantong University was successfully held.

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